Course Descriptions

Explores the advantages and disadvantages of franchising. Learners analyze readiness conditions and effective ways to franchise. Key areas of focus include laws and regulations, different forms of franchising, and types of businesses that comprise the franchising field. Learners also study domestic and international growth, entrepreneurship, capital leverage, equity creation, and risk. \n3 credits

Focuses on venture initiation and preparation of a business plan to generate financing and begin operations. Learners study the critical factors involved in conception, initiation and development of new business ventures. Key areas of focus include identification of characteristics of successful entrepreneurs, examination of innovative adaptations, market potential analysis for new products or services, acquiring seed capital, obtaining venture capital for growth or purchase of an existing business, and organization and operation of a new business. \n3 credits

Explores the unique challenges of newly-formed businesses experiencing rapid growth. Analyzes allocation of limited resources within small business setting. Learners examine innovative adaptations of a company\'s organizational structure, building management teams, employee hiring practices, raising equity capital, and managing the strategic growth of a business. \n3 credits

A professional internship experience with a start-up or growth business. Learners create, explore, network, and gain valuable insights into business and the entrepreneurial process.

This course presents the management theory and practice of social entrepreneurship. Students examine the specifics of the not-for-profit sector and discuss the challenges involved in managing not-for-profit organizations (NPOs) and non-governmental organizations (NGOs). Key content areas include management instruments, national and branch specific topics and benchmarking in NPO / NGO. \n3 credits

Introduces students to the domestic and international securities markets and the institutions that participate in them, as well as the alternatives available to investors for executing trades and the measures of securities market performance.  Topics include fixed income (bond) analysis, the use of concepts such as duration and immunization, equity analysis, diversification and portfolio selection, and an introduction to the key economic factors that impact the pricing of options.  Prerequisite:  MBA 612 Managerial Economics. \n3 credits

Examines the fundamentals, rapid change, and transformation that are the realities of social media marketing.  Exploration of the possibilities and limitations of various social media and how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. \n3 credits

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing fundamentals. This course will provide students with an understanding of successful online marketing strategies, user-generated content, search, social media and networks, mobile, and web analytics. Students will address relevant topics such as email marketing, digital advertising, search engine optimization (SEO), building online communities, and mobile marketing from a variety of perspectives—as analysts, consumers and entrepreneurs.  Students will exit the course with a solid understanding of digital marketing tactics, tools, and resources available.\n3 credits

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing fundamentals. This course will provide students with an understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. Students will address relevant topics such as email marketing, digital advertising, search engine optimization (SEO), building online communities, and mobile marketing from a variety of perspectives—as analysts, consumers and entrepreneurs.  Students will exit the course with a solid understanding of digital marketing tactics, tools, and resources available. \n3 credits

Contemporary structures, trends, and issues affecting the business and professional challenges within the healthcare industry are explored. An examination of the economics, policies, and delivery mechanisms associated with healthcare management. In addition, learners analyze the complex interrelationship of vital healthcare industry constituents: government, insurance companies, and providers.  \n3 credits

Surveys the evolving practice of managed care. Learners analyze historic and contemporary trends and applications in medical care organizations and insurance providers. Key topics include the HMO Act of 1973, the advent of primary care physicians, and network-based managed care programs such as HMO, IPA, PPS, and POS. Learners engage in field research. \n3 credits

Introduces learners to the legal and ethical environments of healthcare management. Examines select legal and ethics topics from an industry policy perspective with special focus on the problems of reconciling healthcare quality with cost. In addition, learners analyze the interrelation and influence of crucial legal and ethical considerations including legislation governing healthcare management, legal requirements and ethical guidelines for healthcare providers, healthcare system abuses, and professionalism versus commercialism.  \n3 credits

Explores the fiscal management of health care systems. Analyzes key economic and funding models, formulae, and practices relating to healthcare organization mergers and acquisitions, revenue and funding management and investment decision models. Learners explore key healthcare management organization structures including: hospitals, insurers/ managed care plans, neighborhood health centers, physician groups, home health agencies, and individual healthcare providers. Case studies are used. \n3 credits

Examines marketing communications in the healthcare field and where the similarities and differences lie between healthcare and other forms of marketing. Students explore facets of doing healthcare communications in a highly regulated industry.  Key topics include the relationship between marketing communications and product development throughout the product life-cycle, segmentation of customers, understanding which messages to use for each segment, choosing the right channels for each segment, pricing, and PR.   \n3 credits

Introduces students to practical approach to GRC in the context of healthcare setting. The course will discuss historical perspective of government oversight, enforcement, and implications of non-compliance, current trends, as well as a proactive approach to managing compliance from management perspective. \n3 credits

This course explores the best practices in strategic management and communication messaging. Attention is focused on interpersonal and intrapersonal analysis, application and implementation of carefully planned messages and effective strategies used by managers in business and the professions.  Furthermore this course will challenge you to develop and implement persuasive messaging in a convincing and ethical manner for diverse and or resistant audiences. The course is also designed to help you to identify and adopt skills that will make you an effective team player, manager or leader. \n3 credits

Learners synthesize key theoretical and applied business knowledge acquired throughout the program. A strategic analysis project demonstrating the applicability of business knowledge and critical thought to an innovative business situation is required.  Prerequisite:  completion of at least 6 core courses\n3 credits

A professional internship experience within a business. Learners create, explore, network, and gain valuable insights into business and the work process. Prerequisite: completion of 12 credits in the program and approval of the Administrative Director. \n3 credits

Students gain understanding of how to facilitate and manage innovation and creativity in the workplace. This course covers theories of innovation and the creative process as well as practical applications analyzing successful and unsuccessful efforts. Hands-on practice managing innovation and the creative process, problem-solving role plays, and live cases will be used. \n3 credits

Examines marketing communications in the healthcare field and where the similarities and differences lie between healthcare and other forms of marketing. Students explore facets of doing healthcare communications in a highly regulated industry.  Key topics include the relationship between marketing communications and product development throughout the product life-cycle, segmentation of customers, understanding which messages to use for each segment, choosing the right channels for each segment, pricing, and PR.   \n3 credits

Examines the data available to healthcare providers and how to analyze and use that information to drive effective healthcare delivery. Students learn how mature health systems, medical centers, private practices and research facilities use clinical and patient data to predict healthcare demand, be proactive with their patients, develop care management and disease management programs, and improve the patient experience. \n3 credits

A continuation of a professional internship experience within a business. Learners create, explore, network, and gain valuable insights into business and the work process. Prerequisite: completion of 12 credits in the program, MBAN 698, and approval of an advisor. \n3 credits

Introduces the language and basic concepts of biotechnology and reviews the recent advances in healthcare affecting how healthcare is managed. Students discover the trends and applications of advances in understanding cell biology in the major areas of healthcare: hospitals, long term care, medical insurance and government regulation, and group practices. 1 credit.

A professional internship experience within a healthcare organization. Students have hands-on experience in the day-to-day functioning of a healthcare organization and have responsibilities that reinforce their classroom learning. Internships are supervised by a professor as well as the organizational manager to maximize learning. 3 credits.

Introduces students to practical approach to GRC in the context of healthcare setting. The course will discuss historical perspective of government oversight, enforcement, and implications of non-compliance, current trends, as well as a proactive approach to managing compliance from management perspective. 3 credits