Marketing , Faculty
John Tantillo, Ph.D., is a graduate adjunct Statistics Professor, a nationally known branding/marketing expert and an independent consultant for the NYC Department of Small Business Services.
Dr. Tantillo received his doctorate in Applied Research Psychology from Hofstra University and is presently an Opinion Columnist for Newsmax where his column “The Marketing and Branding Lens” analyzes the topics of the day using these two essentials disciplines.
He has worked on local/national campaigns, where his work as an art director/creative officer has won him many industry awards.
As an applied research psychologist, Dr. Tantillo currently uses his background to assess the problems which face businesses and brands. For Dr. Tantillo, Marketing is all about satisfying customer needs; while branding establishes the benefits that get consumers to purchase.
Dr. Tantillo has written numerous articles which have been published in major US news organizations which include, FoxNews.com, Washington Times, The Daily Caller and Talkers Magazine. His columns have reached millions of readers over the years He has also appeared on national US and Foreign TV/radio programs and has recently appeared twice On French Television where he explained the “Trump Brand to over four million viewers as well as appearing on the BBC’s popular radio show “Newsday,” where Trump and Political slogans were discussed.
As the author of the popular book, “People buy brands, not companies,” he counsels clients on the value of individual products/services (Brand) rather than on corporate identity (Company).