Graduate School of Business Dean Examines Marketing and Education Trends in New Book Published by Touro College Press
Barbara Franklin
Director of Communications
212-463-0400 x5530
Barbara.franklin@touro.edu
New York, N.Y. – In the last decade, both education and marketing have been transformed by significant changes brought about by technology and globalization. Attention spans have been shortened due to accelerated delivery of information. A new global cyber culture has emerged. Social networking sites have changed how we get information. The web and mobile apps have emerged as major players in both fields.
Prominent educator Dr. Sabra Brock has skillfully examined the foundations of these transformations and written about the emerging trends in marketing and post-secondary education in her new book, titled At the Intersection of Education, Marketing, and Transformation, which has just been published by Touro College Press. The volume is a collection of pieces authored and co-authored by Dr. Brock, who serves as interim dean at the Touro College Graduate School of Business.
“The publication of this volume of essays by Dr. Sabra Brock marks a milestone in the development of Touro College Press, as it expands its offerings to include diverse disciplines beyond its established specialization in Jewish Studies,” said Dr. Alan Kadish, president and CEO of the Touro College and University System. “We are privileged to present this masterfully written and meticulously researched book as the first product of this new effort.”
The articles provide significant insights for educators and educational administrators, as well as business practitioners, especially marketers. The volume is available at the website of Academic Studies Press (www.academicstudiespress.com), which serves as printer and distributor for Touro College Press.
“Dr. Brock is able to combine her professional experiences and research across disciplines with original thinking and analysis,” said Amy Lui Abel, Ph.D., Director, Human Capital Research, The Conference Board. “This book offers the fields of education and marketing new insights that she has elegantly woven together with a fresh perspective.”
Dr. Brock has spent a lifetime in the fields of education and marketing. Armed with an M.S. degree in advertising from Northwestern University, she first worked on Madison Avenue in the heart of New York City’s advertising capital. She also provided education and training for Citicorp, Colgate-Palmolive, and Verizon, to name a few. After decades of teaching, she returned to school for a Ph.D. in business education at New York University. For her dissertation she studied what fosters transformative learning in undergraduate business students. Dr. Brock continues to expand that research today to other student populations, including students at the Touro Graduate School of Business.
