Marketing , Faculty
John Tantillo, Ph.D. is a Social Media Marketing Professor for the Touro Graduate School of Business. He is a nationally known branding/marketing expert who is seen weekly on NewsmaxTV where he is a contributor. In addition to his television appearances his opinion column “The Marketing and Branding Lens” analyzes the topics of the day using these two essentials disciplines. Dr. Tantillo also assists small businesses as an independent consultant for the NYC Department of Small Business Services.
Dr. Tantillo received his doctorate in Applied Research Psychology from Hofstra University and has worked on local/national campaigns, where his work as an art director/creative officer won him many industry awards.
As an applied research psychologist, Dr. Tantillo currently uses his background to assess the problems which face businesses and brands. For Dr. Tantillo, Marketing is all about satisfying customer needs; while branding establishes the benefits that “get” consumers to purchase.
Dr. Tantillo has written numerous articles that have been published in major US news organizations which include, FoxNews.com, Washington Times, The Daily Caller, and Talkers Magazine. His columns have reached millions of readers over the years He has also appeared on the national US and Foreign TV/radio programs and has recently appeared numerous times On French Television where he explained the “Trump Brand to over four million viewers as well as appearing on the BBC’s popular radio show “Newsday,” where Trump and Political slogans were discussed.
As the author of the popular book, “People buy brands, not companies,” he counsels clients on the value of individual products/services (Brand) rather than on the company’s corporate identity.