Touro Alum Turned Marketing Maven Helps Big Brands Succeed
Touro MBA Nadine Elmasri discovered her passion for marketing while working as a Zumba fitness trainer who was tasked with promoting her own programs. A creative thinker, Elmasri embraces the challenge of delivering the right message to the right audience on the right platform. The former Performance Manager at Dow Jones, who is now Director of Ad Impact at NBC Universal, leads a team that analyzes the impact of advertising on brand awareness. She shares her professional journey, advice for others looking to enter the field and what marketing and psychology have in common.
Showcasing Creativity as a Global Content Marketing Strategist at Amazon
Esther Elkouss had too many plans to accept being the baby of her family. “I wanted to be the oldest,” she says, “and acted like I was.” At 10, she started a family newspaper, charming and cajoling far-flung relatives from Israel, Argentina, Barcelona, USA and other spots to contribute photos, features and engaging short stories to her publication. Raised near Valencia in Spain, she graduated from Complutense University of Madrid, with a degree in journalism, then went on to Paris University for a master’s degree in communications and culture.
GSB Students Learn from HR Pro Thomas Modero
The Touro University Graduate School of Business was privileged to host a presentation on March 31 by Mr. Thomas Modero, Chief Human Resources Officer for Touro University worldwide.
Carver Bank, Touro Graduate School of Business Announce Scholarship Program
NEW YORK, NEW YORK — Carver Federal Savings Bank (Carver or the Bank), a certified Minority Depository Institution ("MDI"), and the Touro Graduate School of Business (GSB) announced today an innovative partnership for Carver employees to participate in a fully-paid scholarship program for all graduate certificate and degree programs at GSB. Under the terms of the partnership, GSB will provide Carver employees with a discounted tuition rate. The Bank will reimburse its employees following the successful completion of their graduate degrees or certificate programs.
Born in the Democratic Republic of Congo and growing up in both Nigeria and Togo, Manyong, 33, was surrounded by people who made a difference in the world. “I was fortunate to grow up in an international community and many of my classmates were the children of prominent African leaders,” says Manyong, whose father has a Ph.D. in agricultural economics, and was the regional director of East Africa for the International Institute of Tropical Agriculture (IITA) before retiring. “We all grew up around people who had made a tremendous impact on the continent, and we shared an expectation that we could and should give back someday.”
Touro Graduate School of Business (GSB) Career Resource Center Offers Vital Services to Help Job Seekers Amidst a Pandemic
Looking for a new job or internship can be a full-time job in itself, and the process has become even more daunting as the world navigates through the global pandemic. Touro College GSB understands the unique needs of job and internship seekers at this unprecedented moment in history and aims to provide students and alumni with practical tools to help launch and advance their careers. We recently spoke with Skip Vaccarino, director of the College’s Career Resource Center, who has more than 30 years of experience in the human resources field, about the resources the Center offers to enable candidates to get a leg up on the competition.
From Zumba Instructor to The Wall Street Journal
As brand ambassador for Zumba, Nadine Elmasri traveled the world training fitness instructors. It was a dream job, but after several years, the constant travel and exertion began to take their toll. Deciding it was time for a change, Elmasri set her sights on entering the marketing field. To help her get there, she turned to Touro’s Graduate School of Business (GSB).
Five High-Paying Healthcare Management Jobs
Around the world, hospitals and healthcare providers are figuring out how to handle the long-term effects of the COVID-19 pandemic, and the need for healthcare managers is greater than ever. The demand for Medical and Health Services Managers is expected to grow by 32%, and a master’s in Business Administration with a healthcare specialization can put you in a position to take advantage of these opportunities and help shape the future of medicine.
Alumni Spotlight: Nathaniel Koszer
We recently spoke with Nathaniel Koszer, a 2013 graduate of GSB, on why he chose to pursue his higher education at Touro; his current role at NYC Fleet, an organization managing the largest municipal fleet in the United States, and his advice for prospective students considering graduate school.